Privacy Notice
Bell Buckle Holdings, Inc. and More Management, LLC (collectively, "Bell Buckle/More," "we," "us," or "our") are committed to transparency about how we collect, use, share, and protect your information. This Privacy Notice applies to your interactions with us and your use of our websites (including, without limitation, morebrand.co and any Bell Buckle corporate site), membership programs, token-gated features, reservation systems, events, products, services, apps, and other features—online or offline (collectively, the "Services").
By using the Services, you acknowledge this Privacy Notice. If you do not agree, please do not use the Services. Questions? Contact us before continuing.
We may change this Privacy Notice periodically by posting an updated version with a revised "Last Updated" date. If we make significant changes, we may also notify you via the Services or email. Your continued use of the Services after notice means you accept the changes.
1. Information We Collect
We collect personal information (information that identifies or relates to an identifiable individual) and non-personal information (anonymized or aggregated information). The personal information we collect depends on how you interact with the Services and may include:
- Contact Information: name, mailing address, email address, telephone number, and similar details.
- Identity & Background Details: date of birth, demographic information you choose to share, and affiliations relevant to membership vetting.
- Employment Information: employer, role/title (when provided for membership or event eligibility).
- Preferences: hospitality, dining, travel, entertainment, and other preferences you share to tailor experiences.
- Account & Membership Information: login credentials, wallet verification status, membership tier, reservation history, event attendance, communications preferences.
- On-Chain & Wallet Information: public blockchain wallet address(es), token balance checks for access verification, transaction hashes you voluntarily submit or that are visible on-chain. We never collect or store your private keys.
- Transactional Information: bookings, purchases, refunds, payment method type (processed by third-party payment providers; we do not store full payment card numbers).
- Device/Network Data: IP address, device identifiers, browser type, operating system, referring/exit pages, and similar usage data.
- Approximate Location: derived from IP address (city/region level).
We also collect non-personal information and may de-identify personal information to create non-personal information. When combined with personal information, we treat it as personal information.
You can decline to provide certain information, but some Services may not function without it.
2. How We Collect Information
- Directly from You: when you visit our sites or venues; create an account; connect a wallet; request support; complete forms; RSVP; make reservations; or communicate with us (including surveys).
- Automatically: via cookies, pixels, and similar technologies when you use the Services (see Cookies & Analytics below).
- From Third Parties: service providers (e.g., payment processors, analytics), marketing partners, venues, or identity/AML vendors (where applicable law permits).
- Public & On-Chain Sources: block explorers and other public records where activity is publicly available by design of blockchain networks.
Cookies & Similar Technologies
We use cookies and similar tools to operate the Services, keep you signed in, remember preferences, and analyze usage to improve performance. Necessary cookies are required and cannot be disabled in our systems. You can control non-essential cookies in your browser. Some features may not work without cookies. Our Services do not currently respond to "Do Not Track" signals.
Online Analytics
We use analytics tools (e.g., Google Analytics) that collect usage information (such as IP address, time of visit, pages viewed, and referring URLs). For Google's opt-out, visit https://tools.google.com/dlpage/gaoptout/.
3. How We Use Personal Information
We use personal information to:
- •Operate, provide, secure, and improve the Services (including token-gated access, wallet verification, reservations, events, and member support).
- •Create and manage your account and membership, including eligibility review.
- •Personalize experiences, recommendations, and communications.
- •Process transactions and send related notices.
- •Communicate with you (service messages, policy updates, and—where permitted—marketing).
- •Conduct research, analytics, and performance measurement.
- •Detect, prevent, and investigate fraud, abuse, security incidents, and violations of our terms.
- •Comply with legal, regulatory, and risk-management obligations and respond to lawful requests.
- •Enforce agreements and protect our rights, users, partners, venues, and the public.
- •Any other purpose with your consent.
We may create de-identified or aggregated data and use it for any lawful purpose.
We retain personal information as needed for these purposes and to comply with legal, accounting, audit, and backup requirements.
4. Legal Bases (EU/UK Residents)
Where applicable, our legal bases include:
- Contract: to provide the Services you request.
- Legitimate Interests: to operate, secure, and improve our business; personalize experiences; and communicate about our Services (balanced against your rights).
- Consent: for certain marketing or optional features (you may withdraw consent at any time).
- Legal Obligations: to comply with laws, respond to lawful requests, and maintain records.
6. Security
We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information we process. Despite our efforts, no system can be guaranteed 100% secure. If you suspect unauthorized activity, contact us immediately. We will never ask for or store your private keys.
7. International Transfers
We and our providers may process information in the United States and other countries that may have different data-protection laws than your home jurisdiction. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) for cross-border transfers.
8. Children's Privacy
The Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child under 16 has provided personal information, contact us.
9. Your Choices & Rights
- Access/Portability/Correction/Deletion: You may request access to, correction of, or deletion of your personal information, or a copy in a portable format, subject to legal limits.
- Marketing Preferences: You can opt out of marketing emails by using the unsubscribe link in the message. You will still receive transactional or service emails where permitted.
- Cookies/Tracking Controls: Use your browser/device settings to manage cookies and certain tracking technologies. Some features may not function without them.
- Network Advertising: To learn about interest-based advertising choices, visit the NAI Opt-Out Page or the DAA Opt-Out Tool (ad choices may still appear but be less relevant).
- Do Not Track: Our Services do not currently alter behavior upon DNT signals.
To exercise rights, use the contact details in Section 13. We may need to verify your identity or authority.
10. California Privacy (CCPA/CPRA)
We do not sell or share personal information for cross-context behavioral advertising as defined by California law. California residents may exercise access, deletion, correction, and portability rights without discrimination. You may also limit the use of sensitive personal information where applicable (we generally do not collect SPI as defined by California law for consumer profiling).
See the California Privacy Appendix below for required category disclosures.
11. Third-Party Websites, Apps & Blockchains
The Services may link to third-party sites and apps. Their practices are governed by their own privacy policies. Public blockchains are open systems; information written to a blockchain may be publicly accessible and immutable. Your use of third-party wallets, exchanges, and dApps is governed by their terms and privacy policies.
12. Europe/United Kingdom Addendum
International Transfers
Where your information is transferred outside the EEA/UK, we rely on appropriate safeguards (e.g., Standard Contractual Clauses with additional measures where required).
Retention
We retain personal information as long as necessary for the purposes described, considering legal, contractual, and operational requirements.
Your Rights
Access, rectification, erasure, restriction, portability, objection (including to processing based on legitimate interests), and withdrawal of consent (without affecting prior lawful processing). We may charge a reasonable fee or refuse requests that are manifestly unfounded, excessive, or repetitive. We may request additional information to verify your identity. We aim to respond within one month, subject to extensions permitted by law.
Supervisory Authorities
You may lodge a complaint with your local data protection authority. We would appreciate the chance to address your concerns first.
EU/UK Data Protection Contact
Email: privacy@morebrand.co
Postal: Data Protection Contact, More Management, LLC
4515 Dean Martin Dr., Las Vegas, NV 89103, USA
13. Contact Us
Questions, requests, or concerns about this Privacy Notice or our data practices:
More Management
Bell Buckle Holdings
Postal Address (Both Entities)
4515 Dean Martin Dr.
Las Vegas, NV 89103, USA
We may need to verify your identity (or your agent's authority) before fulfilling a request.
California Privacy Law Appendix
The information below summarizes the categories of personal information we collect, how we collect them, why we collect them, with whom we share them, and how long we retain them, as required by California law.
Identifiers
- Examples:
- Name, email, phone, wallet address, device IDs, IP address
- How We Collect:
- Directly from you; automatically; from service providers; public/on-chain
- Why We Collect:
- Operate Services; membership; reservations; fraud prevention
- With Whom We Share:
- Service providers, partners/venues, professional advisers, legal/regulatory
- Retention:
- As needed for purposes and legal requirements
Customer Records
- Examples:
- Account profile, membership tier, reservation history
- How We Collect:
- Directly from you; via Services use; from partners/venues
- Why We Collect:
- Provide Services; support; personalization; compliance
- With Whom We Share:
- Same as above
- Retention:
- Same as above
Protected Classifications
- Examples:
- Age (to verify eligibility)
- How We Collect:
- Directly from you
- Why We Collect:
- Eligibility, legal compliance
- With Whom We Share:
- Same as above
- Retention:
- Same as above
Commercial Information
- Examples:
- Products/services booked; receipts and refunds
- How We Collect:
- Directly from you; via Services; from payment processors
- Why We Collect:
- Fulfillment; accounting; support; compliance
- With Whom We Share:
- Payment processors; accounting vendors; venues/partners
- Retention:
- Same as above
Internet/Network Activity
- Examples:
- Browsing data, usage metrics, wallet-connect flows
- How We Collect:
- Automatically via cookies/analytics
- Why We Collect:
- Operate, secure, and improve Services; debugging
- With Whom We Share:
- Analytics, IT security and hosting vendors
- Retention:
- Same as above
Geolocation
- Examples:
- City/region derived from IP
- How We Collect:
- Automatically
- Why We Collect:
- Localize content; security/fraud prevention
- With Whom We Share:
- IT and security vendors
- Retention:
- Same as above
Professional/Employment
- Examples:
- Role/title, employer (if provided)
- How We Collect:
- Directly from you; from partners
- Why We Collect:
- Eligibility, event curation
- With Whom We Share:
- Same as above
- Retention:
- Same as above
Inferences
- Examples:
- Preference segments from interactions
- How We Collect:
- Created by us from other data
- Why We Collect:
- Personalization; improving Services
- With Whom We Share:
- Service providers under our instructions
- Retention:
- Same as above
Sensitive Personal Information
- Examples:
- Not collected for profiling
- How We Collect:
- N/A
- Why We Collect:
- N/A
- With Whom We Share:
- N/A
- Retention:
- N/A
Sale/Share Disclosure: We do not sell personal information and do not share it for cross-context behavioral advertising as defined by California law.
Right to Know/Delete/Correct/Opt-Out/Limit: You may exercise your rights as described in Sections 9-10.
Special Note on Wallets & Blockchain
- •Wallet addresses and transactions on public blockchains are public by design. Anyone can view them.
- •We may check token balances to verify membership eligibility.
- •We do not request, collect, or store your private keys or seed phrases. Never share them with anyone, including us.